Program on Digital Marketing

Facebook/Instagram Ads – Targeting, Interests, Behaviours, database ads, brand awareness ads, In-stream video ads, Content/Page promotions, event promotions, app downloads, click to websites, etc.

Duration : 2 days (10 sessions of 70 minutes each)

Target Group: Marketing officers/ Relationship Managers and front-line customer service officers in banks .

Objectives: The program aims at enabling the participants to understand :

  • Understand the concept of marketing
  • Learn basic concepts of digital marketing in banking and financial services
  • Draw marketing strategies for the bank
  • Use the digital marketing as a tool for business development

Program Contents:

  • Concept of financial products
  • Digital marketing
  • Social platforms
  • Different ads and page promotion
  • Digital marketing advantages
  • Digital marketing strategies
  • Impact of digital marketing
  • Digital marketing plan
  • Case study

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