Facebook/Instagram Ads – Targeting, Interests, Behaviours, database ads, brand awareness ads, In-stream video ads, Content/Page promotions, event promotions, app downloads, click to websites, etc.
Duration : 2 days (10 sessions of 70 minutes each)
Target Group: Marketing officers/ Relationship Managers and front-line customer service officers in banks .
Objectives: The program aims at enabling the participants to understand :
For officers in Scale-I/II who have been posted recently or identified for posting as Branch Managers for the first time in their career.
For Branch Managers who have been on assignment for 12-18 months, showing good performance and potential for taking up higher responsibilities.
For Officers identified for handling credit function across the bank/offices.
For Officers identified for leadership positions in the Middle Management.
For Branch Managers, particularly those heading the branches rated “high risk”.
For newly posted officers in Scale-I/II handling foreign exchange and foreign trade transactions .
For Relationship Managers assigned to MSME clients, who are newly-recruited or who have been working in the role for less than a year.
For Officers or assistants joining the Bank at the entry level.