Business models of banks are undergoing change. To provide customized services, banks are assigning Relationship Managers to high-value and potentially high-value customers, including borrowers in the MSME segment. This deepens the customer engagement by anticipating and providing solutions to individual customer needs, optimizing customer profitability, and ensuring customer retention. This program is designed to bring role clarity and build up the knowledge and skills of Relationship Managers, which will help them to promote mutually profitable relationships between the Bank and MSME clients.
Duration : 5 days
Target Group: Relationship Managers assigned to MSME clients, who are newly-recruited or who have been working in the role for less than a year.
At the end of the program, the participants would have gained: